YCréatif. Contractor. Accomplished. Y, Yves Saint Laurent's new masculine perfume is the embodiment of these words. It is not the story of a man, but that of a generation of men: creative and entrepreneurs, they dare to follow their passions and their intuitions; ask the right questions to create their own path to fulfillment. The sleek bottle is minimalist in its construction but retains a strong creative signature thanks to the amazing notch revealing the Y on the back of the bottle. The eau de toilette represents the duality of these men: luminous and radiant in the head contrasted by the strength and sensuality of the notes of heart and background. A clear dark fern resolutely masculine. Y is the perfume of the freedom to dream, dare and live to fulfill oneself. Everything starts with a why. #ThatsY It all starts with a why. #ThatsY.